Experience Design Director
McKinsey & Company (McKinsey Design) (2017 – 2021)
Led design teams to create digital products across a variety of sectors (airlines, oil & gas, aviation, banking, utilities, retail. Helped clients develop strategies to transform organizationally, digitally and culturally by advising on design operations, design thinking, research operations, and product delivery models. Established a Futures practice and internal group dedicated to advocating and employing Futures (Strategic Foresight and Speculative Design) thinking to help clients develop strategies for preparing for future challenges and opportunities.
Designer & Global Design Director
GE Aviation Digital Solutions, San Ramon, CA (2015 – 2017)
Developed processes and built the teams for global aviation design centers in US, Dubai, Shanghai, Germany. Full stack strategist, researcher, and designer developing new and legacy products on Predix, a big data/analytics platform for airline operations. Worked closely with airlines to understand key operational problems and shape software solutions to visualize data and improve operational, flight and fuel efficiency.
The Design Futures Initiative, San Francisco (2015 – 2017)
Founded a multi-city meetup community hosting events and workshops on speculative design. Public speaker and workshop facilitator evangelizing methods and frameworks for designing for the future, helping designers and like-minded people create strategies for foresight thinking.
GE Global Research, San Ramon, CA (2013 – 2015)
Conducted Design Research and facilitated workshops to obtain requirements for Industrial Internet applications. Produced concept designs, wireframes, and production-ready assets for development. Worked with various GE business such as Aviation, Energy, and Analytics Platforms.
Senior Interaction Designer
Mindjet, San Francisco, CA (2012)
Responsible for all UX on Mindjet Tasks mobile app and Tasks features on all platforms (cloud, Windows desktop, iPhone, iPad). Worked closely with web team to optimize and redesign commerce sections of website. Conducted heuristic evaluations and participated in user research studies for product development.
Senior User Experience Designer
Bridge Design, San Francisco, CA (2011)
Responsible for interaction and visual design of user interfaces for medical and bio-tech devices. Conducted design research and usability studies for development of products such as diabetic blood glucose meters.
Art Director/UX Designer
Zoomsystems, San Francisco, CA (2007 – 2011)
Managed design and development of GUIs for branded ZoomShops (clients included Apple, Sony, Motorola, Best Buy, Rosetta Stone, Sephora). Created and developed visual designs of user interfaces, front-end support (HTML, CSS), Flash modules, video content, animations, and eCenter network support application. Responsible for maintaining ZoomSystems visual identity across brands, visual and interaction design standards, usability studies, field research, and designing and developing new features to enhance the customer experience.
NextAid, Los Angeles, CA (2007- 2008)
Pro bono management of website and support of creative team in designing collateral for events and other fundraising opportunities. Designed and developed event campaigns including micro-sites and HTML emails.
Mindshare Interactive, Washington DC (2006)
Designed and developed websites and online campaigns. Creative support in various projects across platforms using CSS, Flash, video, and animation. Maintained sites and designed and developed ads for multiple clients.
Association of American Medical Colleges, Washington DC (2005 – 2006)
Designed, developed, and implemented multiple client sites including the American Medical College Application Service (AMCAS) and the Medical College Admission Test (MCAT). Maintained client relations, website updates, HTML emails, and application of visual identity.
National Science Foundation (2004)
On-site designer for Cosgrove Communications. Designed and developed Flash cover pages for the NSF Special Reports and other graphic design projects.
Nesha Communications Group (2001)
Self-owned web design and development consultancy across multiple platforms including web, print, video, and touchscreen applications. Led design and development across various websites and applications for music industry, nonprofits, and retail businesses.
MFA Design – concentration in Interaction Design
California College of the Arts, San Francisco, CA
BA Visual Arts – concentration in Graphic Design
University of Maryland Baltimore County, Baltimore, MD